Our history
Hello, I am Iliyan Naydenov , founder and owner of The Green Bear - a brand for healthy products - herbal mixes, nutritional supplements and accessories, made in Europe, with high production control.
My journey to building this brand began in 2019, as a result of my many years of experience as a healthy nutrition expert and three-time bodybuilding champion. After a successful sports career, I decided to share my knowledge in my detox and weight loss book “Detox 2.0”, which quickly became a hit. People not only loved it, but also achieved incredible results thanks to the recipes and herbs included in it.
Reader feedback was what led me to start The Green Bear – they appreciated the effectiveness of the herbs, but found it difficult to collect them individually. Thus was born the idea for the first product – Slim Bear – Detox Tea. This herbal mix was created to combine all the individual ingredients and make it easier for people in their quest for detox, weight loss and better health. This product quickly became our bestseller and has remained so to this day. Then, based on our family goals and understandings, and customer feedback, we began developing teas for immunity, for children, for athletes, etc.
Family legacy and mission
I didn't realize it for many years, but my love for herbs is no coincidence – it is deeply rooted in my family history. My great-grandfather Nayden Dimitrov, together with his brother, owned
the largest herbalist in Northwestern Bulgaria,
more than a hundred years ago. This herbalist supplied not only the surrounding areas, but also exported herbs abroad, when Bulgaria was the leading exporter of herbs in Europe. This family history has great meaning for me, because my son David is the fifth generation of the "Naydenov" family, coming from my great-grandfather.
In 2024, David, along with "The Green Bear" , turned five years old.
It's a connection between generations that inspires me every day to leave value for the future – both for my family and our customers.
I didn't realize it for many years, but my love for herbs is not accidental – it is deeply rooted in my family history. My great-grandfather Naiden Dimitrov, together with his brother, owned the largest herbalist's shop in Northwestern Bulgaria, more than a hundred years ago.
This herbalist supplied not only the surrounding areas, but also exported herbs abroad, when Bulgaria was the leading exporter of herbs in Europe. This family history has great meaning to me, because my son David is the fifth generation of the "Naydenov" family, coming from my great-grandfather.
In 2024, David, along with "The Green Bear" , turned five years old. It is a connection between generations that inspires me every day to leave value for the future - both for my family and our customers.
The Philosophy of "The Green Bear"
Today, "The Green Bear" is a symbol of a bridge between the past and the present - between old folk recipes and modern scientific discoveries. Our products are created with everyone in mind - from children to adults, from athletes to people looking for beauty, weight loss or stress management solutions. In fact, each new product is inspired by the goal or health needs of our family, friends and followers.
Our three-stage production control is reliable and sustainable over time. First, we come up with the purpose of the product, then we develop the formula with the help of dozens of doctors on our team, finally we finalize the recipe with the technologists in the factory, certify the product and test it.
The doctors behind the brand:
At the heart of everything we do is our motto:
" We don't produce products that we don't use personally. "
In just five years, The Green Bear has earned the trust of over half a million people. This success is a reflection of our commitment to quality, honesty and care for nature.
The story continues...
Every customer who chooses a product from "The Green Bear" becomes part of a family legacy that unfolds over time. Our journey continues, inspired by the love of health and responsibility to future generations. Because we believe that with every cup of tea or nutritional supplement, we pass on a piece of our history and faith in nature, which can heal, inspire and unite.
We don't want to be just another product brand.
We want to leave a mark. To be truly useful to people and to support every person who dares to pursue their dreams! This is precisely why The Green Bear is a family with values, ambitions and empathy for society. We stand up for and support young talents, charitable causes, events and public activities. For us, there is nothing more beautiful than the smiles and happiness of the people we have managed to touch. Get to know the success stories of people whose lives we have completely changed, further down the page.
Why choose us?
Production and certificates
We researched for a long time which factories were the best for producing our recipes. First, we came up with the combination of ingredients and combined them in perfect proportions, thanks to the doctors and technologists in our team. Then, we concluded partnership contracts for production with the best factories in Europe , strictly checking the production of each batch of our products.
After each production cycle, we send the products to renowned clinical laboratories in Europe (see certificates) and examine whether the quality maintains the required level. Then, we carefully store the products in our warehouse and send them to you.
The products are certified by FDA USA, approved by BFSA Bulgaria, have a Certificate of Production for each batch and quality certificates for each raw material. This way we are sure that the products reaching you meet our quality requirements!
Packaging and nature
After 5 years of experience, we can safely say that the packaging for our products is produced all over the world because we insist on uncompromising quality and safety for our customers.
The packaging does not emit harmful plastic and has the highest safety certificates from around the world. Over 500 thousand packages are produced for our company annually in Asia, Europe and America.
We continue to attend global exhibitions related to our industry, such as “Gulfood Dubai”, “FIBO Germany”, “Thessaloniki International Fest” and many others, to develop our knowledge and partners, offering ever better quality over the years.
Reasons for pride
We are happy to share with you that our brand has accumulated a solid number of awards over the years. The most important of them is our huge family of over 1 MILLION satisfied customers, but to confirm this we will share that we have been repeatedly awarded for the following awards:
- Fastest Growing Brand, at the 2020 Celebrity of the Year Awards
- People's Favorite Brand at the "Business&Fashion Awards" in 2021
- Most successful detox and weight loss product for Slim bear at the “Summer bright awards” in 2023
- Most successful brand in the Health & beauty industry, at the “Code fashion Awards”, in 2024
- Several times on the cover of Kangaroo magazine, for pregnant women.
- Dozens of doctors recommend and stand behind our products with their names, and took part in their creation.
- Over 100 famous faces, including actors, singers, models, elite athletes, influencers, etc. share that they adore our products.
Real women, real results!
Hear what people are saying
